#WhatDoYouLiveFor

What if you started every single day with one simple question:
#WhatDoYouLiveFor

Last week was a great week in Canada as we brought our healthy living message to the public with the launch of Manulife Vitality.

We kick-started our consumer launch with a “stunt” in downtown Toronto on Tuesday where we had a one-of-a-kind punching bag keyboard where bystanders were asked to punch out their answer to the question: What do you live for? They were coached by none other than Michael “Pinball” Clemons. We filmed all day and the result? This amazing video.