Are Canadians prepared for critical illness?

Submitted by Anar on February 4, 2016 - 12:56pm

Critical Uncovered - The majority of Canadians aren’t prepared for the impact of a critical illness

We hired an external research company to poll Canadians across the country and the results are clear. There’s a considerable gap between the likelihood of a critical illness and planning for the financial implications such an illness could bring to the average Canadian family.

60% of working Canadians are concerned about a loss of income if faced with a critical illness.

57% of parents say they’d have to keep working if their child suffered a critical illness.

49% of working Canadians without critical illness insurance have never considered it or were not aware it existed.

50% of working Canadians have never discussed critical illness insurance

While there are solutions to help clients feel more secure about their financial well-being in the event of a critical illness, most aren’t aware of it.

To spread awareness about the need for Canadians to protect their financial, physical and emotional well-being, we created an informational website geared towards not just clients, but all Canadians.

Keep an eye out for media coverage in the coming weeks on the results of our survey – we’ve hired an external media relations firm to help spread the word.

Use the website as a tool to start the critical illness insurance conversation with clients. Sharing the videos and articles to social media is a great way to pique interest and get clients thinking.

Criticaluncovered.ca

Clients and consumers can visit Critical uncovered to take a self-knowledge quiz, watch animated videos, read articles, and examine the results of our research. They’ll also be able to watch an actual client tell the story of how critical illness insurance helped her.

You can expect more tools to support your conversation throughout 2016. In the meantime, these resources may help you with your conversations with clients: