iA is amending its Market Conduct Standards Code

To iA's Brokerage Network Intermediaries

In an effort to adjust with the industry's latest guidelines and best practices throughout Canada, including those related to the fair treatment of customers, Industrial Alliance, Insurance and Financial Services inc. ("iA") is amending its Market Conduct Standards Code (the "Code"). The new version of the Code will come into force on January 31, 2019.

This important document sets out iA's expectations towards contracted intermediaries with respect to the distribution of its products and services. Once in force, it will replace the existing version of the Code which forms an integral part of the distribution agreement between the intermediary and iA.

iA expects each intermediary holding a distribution agreement with iA to read carefully and abide by the principles set forth in the Code.

iA also expects the intermediary to promptly share the Code within its organization, when applicable.

The document can be found on the Document Centre under Sales Support/Professional Conditions/Contracting/General Information

Please direct any inquiries you may have regarding the Code to compliance@ia.ca

We thank you in advance for your attention and valuable collaboration

Compliance Service, Distribution Networks, iA