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New year, new Canada Life
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Canada Life

 

One brand. One shelf. One company.

 

Message from Jim Brownlee, Vice-President, Managing General Agency Partnerships

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Welcome to 2020 and the new Canada Life™!

Just days ago, Great-West Life, London Life and Canada Life amalgamated. We are now The Canada Life Assurance Company. This is the last step in our journey to become one company.

But, our journey as Canada Life is just beginning. The year has started off strong, with some great product enhancements, including our new par products – and there are more great things to come!

We look forward to what lies ahead; working in partnership with you, leading to future growth, innovation and continuing to deliver value to Canadians.


The new Canada Life par product is here

The wait is over! The Canadian open participating accounts have been combined and the new Canada Life participating life insurance (par) products are available to issue. These new products help ensure we meet the changing needs of Canadians, while our combined account helps maintain our strength and leadership in par. Learn the ins and outs of par; the open account and how our products compare with some major competitors.

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New Concourse™ v4.1

Concourse v4.1 is available to download. Concourse will allow you to illustrate all Canada Life individual insurance and living benefits products, including the newly-available par products. Be sure to save your old illustrations as PDFs before downloading the new software. Any cases not downloaded and saved prior to this can't be accessed.

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Living benefits updates

To provide customers with more flexibility and increased options, we've made updates to our critical illness insurance and disability insurance product offerings, like increasing the critical illness insurance maximum to $3 million.

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New Canada Life GIO available

The new Canada Life guaranteed interest option (GIO) has launched. GIOs are a stable, effective option that's a guaranteed investment, with the benefits of an insurance policy. Some features of the new GIO include:

  • Multiple GIOs under one policy
  • Maximum issue age up to 95
  • Joint annuitants

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Transitioning to the new shelf

With the move to the enhanced Canada Life product shelf, there's a lot to learn and understand. Combined Strength is your go-to resource, with access to a range of material, including:

  • Wealth marketing toolkits
  • Fund mapping tool
  • Par essentials
  • Transition rules
  • Exchange program guides

We also have a dedicated website for clients – canadalife.com/onecompany – that has detailed information and Q&As related to amalgamation.

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