Growing Demand The demand for this type of insurance is constantly growing. The business clientele is more receptive when it comes to the risks of being stricken with a critical illness through their lifestyle, management-related stress and the many hours of work devoted to their business. Target Market This financial strategy is meant for all businesses registered as stock companies, corporations or holding companies. This strategy is even more attractive for companies with a single shareholder since this individual is both the owner and key employee. The impact on the business will be much greater if the key person is absent because of illness. | 
