For this Tidbit Tuesday, we’re diving into Term Life Insurance—a product many of you rely on every day, whether you’re supporting young families, business owners, or high‑net‑worth clients planning ahead.
And there’s good reason: our term lineup continues to strengthen its competitive edge with flexible features built to support clients at every stage of life.
8 Key Features That Set Us Apart
Here are a few advantages your clients can count on, especially useful when positioning value against competitors:
1. Flexibility When Life Changes
- Convert to our permanent products—no medical evidence required—up to age 70.
- Association option available up to age 70.
- Insurability option to split joint coverage into two individual policies if needs diverge.
These features make our term solutions adaptable for families, business partners, and estate‑focused clients alike.
2. Automatic Renewal Every 5 Years
Available on T10, T15, T20, T25, T30, with renewal continuing up to age 85.
✔ No action required by the client
✔ No medicals
✔ Continuous peace of mind
3. A More Flexible T65
- Now includes automatic renewal every 5 years after age 65
- Conversion and association options extended to age 70
- Exchange option extended to 7 years from issue
4. Extended Exchange Option
Clients now have seven full years after purchase to exchange for longer-term coverage—giving them more time and more room to adjust as life evolves.
5. Higher Illustration Capacity
Maximum illustration amount increases from $20M to $25M.
More runway for corporate, high‑income, and complex planning cases.
6. Pricing That Delivers a Competitive Edge
Our revised pricing structure helps you position term more confidently:
7. Adjusted Rate Bands
- Minimum face amount now $50,000
- New $2M–$9.9M band added
- Simplified structure for easier quoting
8. Premium Enhancements
- Premiums now sit mostly in the first tier of the market
- Decreases of up to 7% (standard)
- Decreases of up to 18% (preferred)
- More attractive joint rates: average decrease of 2.5%
- Aligned pricing between Term Life and Term UL for consistency across solutions
Great news for budget‑sensitive families, competitive corporate proposals, and large insurance placements.
Why This Matters for Your Clients
Whether you’re helping:
- Young families secure affordable, predictable protection
- Business owners fund buy-sell agreements or protect key people
- High‑net‑worth clients build longer‑term estate strategies
- Corporate buyers structure efficient risk coverage
…our term suite gives you the flexibility to meet them where they are—and adapt with them as their goals evolve.
If you’d like support with positioning, illustrations, or case strategy, your wholesaling team is always here to help.