HelloLife says hello to consumers through advertising this fall
This fall, HelloLife is getting personal. With the launch of our multi-media advertising campaign, we’re reaching clients where they’re most comfortable – relaxing at home watching television, reading the daily newspaper, or catching up with family and current events online.
National advertising -- with a heavier focus in Ontario -- will run between Oct. 19, 2015 and Jan. 24, 2016. This initial pilot ad campaign may lead to other advertising opportunities in 2016.
HelloLife on television
Canadian retirees spend more time watching television than using any other media. That’s why we’re showcasing HelloLife on leading national English national networks such as TSN, HGTV, Food, Weather network, Bravo, SportsNet, Discovery and History, as well as additional presence in Ontario on 14 of the current top 20 shows including NCIS, Criminal Minds, The Blacklist, CTV News, and the NFL playoffs.
In addition to TV, HelloLife will be in newspaper, magazine and online advertising:
Canadians aged 60-69 are among the highest readers of print media. Soon, HelloLife will be part of their daily news through double-page ads in the Toronto Star, Globe & Mail, London Free Press, and La Presse (Montreal) newspapers, as well as in Zoomer magazine.
You’ll also see HelloLife advertising online through an Ontario-targeted campaign on popular social platforms like Facebook, Twitter, YouTube, and with a Yahoo! mail login page takeover.
Now that you know the benefits of planning clients’ retirement with HelloLife, it’s time to tell people across Canada. In the coming weeks, watch for a sneak preview of the TV advertisement.